Bedgear | Split Head Mattress

Behind the Scenes: Shooting Bedgear's Holiday Catalogue in a Last Minute Rush

We at Blacksail Productions were thrilled to reunite with the ever-growing sleep technology company, Bedgear, for their innovative Split Head Mattress campaign. Bedgear is making waves in the sleep industry with their focus on personalized comfort, and their Split Head Mattress takes this a step further by allowing couples to adjust each side of the mattress to their ideal tilt.

"Remember, when pitching ideas, always consider how you can go beyond the initial scope and add strategic value to your client's campaign. A little extra effort can make a world of difference!"

For this project, we created a captivating mix of photo and video content to showcase the Split Head's unique features. Since the shoot took place in a relatively small studio, our creative team utilized digital set extensions to enhance the visual impact of certain photographs.

Finding the perfect talent was key! We cast a fantastic duo of actors who reveled in the luxurious (and frankly, ideal) scenario of spending most of the day lounging in pajamas on a super comfy bed.

Beyond the website and campaign assets, we took the initiative to develop scripts for short, vertical videos specifically designed for social media. This is a prime example of how Blacksail goes the extra mile to deliver exceptional value to our clients. By crafting professional social media content alongside the core campaign materials, we help stretch their budget further and maximize engagement across platforms.

So remember, when pitching ideas, always consider how you can go beyond the initial scope and add strategic value to your client's campaign. A little extra effort can make a world of difference! Bedgear's website